Part of VCxO Group
Senior marketing leadership, without the full-time hire.
Virtual CMO gives startups, SMEs and family businesses an experienced marketing lead and the specialist team behind them—for strategy, digital growth, sales and the decisions in between.
- Market & competitor research
- Customer segments & positioning
- Go-to-market strategy
- Channel mix & funnel design
- Acquisition cost & ROAS targets
- Content strategy
- Pricing & offer design
A marketing team you can scale up or down
Senior leadership. The right team behind it.
Virtual CMO is the marketing and growth arm of VCxO Group. A senior marketing partner sets direction, then brings in specialist support when the plan calls for it.
- 01
Senior, fractional leadership
Experienced marketing direction without the cost of a full-time C-suite hire.
- 02
Specialists when you need them
Activate the right execution support across brand, digital, sales and operations.
- 03
Connected to the wider business
Coordinate with Virtual CFO, CHRO and CLO when growth plans touch finance, people or legal.
If this sounds familiar
Where should we start?
We begin with a focused consultation, then agree the right strategy and execution support for your business.
-
Define where you compete, how you win and how your brand shows up.
- Market & competitor research
- Customer segments & positioning
- Go-to-market strategy
Where we startPositioning, brand guidelines and a go-to-market plan -
Build the digital engine that turns attention into qualified demand.
- Channel mix & funnel design
- Acquisition cost & ROAS targets
- Content strategy
Where we startGrowth strategy, channel plan and performance reporting -
Align marketing and sales so pipeline converts into revenue.
- Target market & sales strategy
- Pricing and offer design
- Customer journey & alignment
Where we startCustomer journey, sales toolkit and CRM pipeline model -
Run marketing with finance-grade discipline and accountability.
- Budget & ROI planning
- KPI framework & attribution
- Martech and team review
Where we startKPI dashboard, martech roadmap and partner scorecards
When you’re ready to execute Specialists can support paid media, SEO, content, CRM, sales collateral, lead generation, reporting and more.
A practical path forward
Start with clarity. Build from there.
- First, understand
Marketing gap analysis
Review your brand, digital, sales and spend. Assess customers and competitors, then map quick wins across the next 12 months.
- Then, lead
Fractional CMO
Set direction, activate the right execution support, and manage agencies and teams against agreed priorities.
- As you grow
Scale & expand
Plan budgets and new markets, including GCC entry, brand refreshes and launches.
Clear governance, at a useful pace
- WeeklyCampaign & pipeline review
- MonthlyExecutive meeting & KPI report
- QuarterlyBoard pack & plan reset
Meet the marketing lead
Hany Galal
Group marketing manager
With over 15 years of experience in web development and digital marketing, I am passionate about bridging the gap between technology and marketing to drive impactful results. As a seasoned marketing professional and MarTech consultant, I specialize in performance marketing, SEO, and social media strategies. My journey includes leading successful campaigns, building data-driven marketing teams, and leveraging emerging technologies to optimize digital experiences. I am also an experienced trainer, sharing knowledge through workshops and online sessions to empower the next generation of marketers.
Leads marketing for Virtual CFO and the wider Virtual CxO group.
Tell us what’s changing in your business
Book a free consultation.
Share where you are and what a good outcome looks like. Our team will review your request and get in touch to confirm a meeting.
EgyptUnit A12, Zone A, Mall of Arabia – Gate 5, The GrEEK Campus West, 6th of October, Giza
Saudi ArabiaKing Abdul-Aziz Road 7930, El Sahafa, Riyadh